This month, we are highlighting team member Marco Musoni. Marco is the Country Sales Manager for Italy and has been instrumental in developing the Italian market for CCTY.
What initially drew you to a career in sales—and to CCTY specifically?
I’ve always had a passion for offering solutions and building strong relationships—two qualities that naturally led me to a career in sales. When I joined CCTY in 2015, I took on a major challenge: developing the Italian market, which had just been launched. Tackling big challenges without giving up is part of my personality.
How do you approach building relationships with OEMs or customers in your region?
Building strong customer relationships starts with listening. I focus on understanding their needs and providing fast, effective solutions.
The next step is immersing them in the CCTY experience—inviting customers to visit our facilities so they can see firsthand our company culture, engineering capabilities, and advanced production technologies.
I also believe in building personal connections. Sharing common interests, like food, wine, or regional culture, helps create lasting relationships that extend beyond business.
What is the most satisfying part of helping a customer solve a design challenge?
Helping customers overcome design challenges is at the core of CCTY’s mission, it’s how we add value. Our global engineering teams work together to provide innovative solutions, and seeing the customer’s positive reaction to our support and expertise is incredibly rewarding. It often sets the foundation for long-term partnerships.
How does collaboration with the engineering teams impact your role?
In my experience, close collaboration with engineering is essential for success in sales. At CCTY, I benefit from proactive support across our global engineering teams. This teamwork allows us to provide innovative, timely solutions that meet our customers’ technical needs—boosting customer satisfaction and long-term cooperation.
What’s something about CCTY’s culture that keeps you motivated?
CCTY’s culture is a major motivator for me. Management is committed to providing an exceptional work environment and supports career growth based on results. They clearly communicate company strategy at every level and foster a sense of urgency and collaboration across departments. Their long-term vision, backed by continuous investment in people and production, keeps me energized and focused.
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